Performance Marketing is a marketing strategy aimed at driving measurable results with your marketing investment. What we mean by performance marketing is using the best channel at the right time to drive more leads.
Successful marketing plans are given the flexibility to put money towards the ad channels that are achieving your goals instead of locking your business into spending money on ad channels that underperform for your driver recruiting goals and cost your fleet valuable marketing dollars.
At Trucking Clicks we leverage Instagram ads, Facebook Social Ads, Google Search, Google Display, Re-marketing, LinkedIn Advertising and other emerging marketing platforms. Our aim is simply to be in front of the right driver at the right time.
We also partner with fleets after the click to provide Driver Recruitment Coaching and Conversion Rate Optimization.
Some real-life examples of performance marketing goals we’ve been asked to achieve are driving low cost leads at scale, driving high quality leads, maximizing hires, and more.